Storytelling Workshop
Date and Time
Tuesday Jul 12, 2022
2:00 PM - 3:00 PM BST
Contact Information
Events 01752 273880
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Description
What's your business story? How authentic storytelling can be used in everything you do.
Storytelling is a great way of creating a memorable, engaging and relevant form of communication. A good story, well told, can connect with your audience, transforming the way they think and feel about your work and your key messages.
Utilising skills honed in newsrooms from major newspapers to the BBC, this session will teach you how to identify and structure stories that will build trust and encapsulate your values.
By the end of the session you will be able to:
- Understand how to identify an engaging story within your work
- Structure a story so it applies to your work and will best engage your audience
- Utilise authentic messengers and universal themes
He has led campaigns for a broad range of clients from the NHS and local authorities to SMEs and charities, supporting teams from the first creative planning stages to delivering the final broadcast quality content.
Tom is a former senior BBC editor with a track record of delivering impactful content to audiences on TV, website and social media platforms.
